Guerras Martín, Luis A. / Navas López, José E.
The main purpose of this book is to be used for the higher education of
undergraduates in Business Administration and Management and other
The text is especially recommended for short courses, and has been
Education Area (Bologna Process).
It is also of use as an introduction to the subject for post-graduate
students on courses at universities, business schools and similar
reference tool for all those professionals and business executives who
from a practical perspective assume a predominantly applied view of
Through this three-pronged approach, the book is an introductory
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